Social media content
Arapçeşme Oral and Dental Health Polyclinic
Social media management and Reels
Oral and dental health
Corporate social media management in Gebze
We run social media accounts for companies in Gebze and Kocaeli on a monthly plan. Content planning, shooting, design, copy and publishing are handled by one team, and at the end of the month we report on what was published against measurable goals.
Suggested projects
A selection of work where we provided this service. Each project page shows the work done and, where available, the film or site.
Corporate and promotional films
Prosoft Marin
Manta 36 promotional and social media videos
Maritime, boats
Social media content
Göynük Municipality
Social media videos, drone filming
Municipality · 1 November 2019 · 1 min
What social media management includes
- Account and sector review
- Monthly content plan and posting calendar
- Photo and short video shoot
- Design and post copy
- Publishing after approval
- Monthly report
The service covers Instagram, LinkedIn, Facebook and YouTube accounts. Which account takes priority depends on which platform your audience uses.
Social media for B2B and industrial companies
For industrial and service companies, social media often isn’t about direct sales. The account shows buyers, suppliers and job seekers that the company is active and working steadily. That’s why LinkedIn is usually the priority channel for these companies. Content includes shots from production, trade-fair and event announcements, news about new investments and machinery, job ads and team introductions.
First month: account review and content themes
The first month of management starts with a review of your current accounts and similar accounts in your sector. We assess which content draws interest, whether profile information is incomplete and how consistent the visual language is. Then the content themes the account will work through regularly are set, for example production, team, projects and announcements. In the following months the plan is built on these themes.
Monthly content plan and shooting day
At the start of each month, topics, formats and publishing dates are pulled into one plan and sent to you for approval. Regular shoot days are planned for visual needs; photos and short videos are captured on the same day. That way your team doesn’t have to set aside time for every single post.
How is posting frequency decided?
Posting frequency depends on the account’s goal and how much content can be produced regularly. Fewer but regular, quality posts are more sustainable than a busy calendar the content can’t keep up with. Frequency can be updated month by month according to the platform, season, trade fairs and campaign periods. For example, announcement and countdown content increases in the weeks before a trade fair, and team and production content comes to the fore in quieter periods.
Measurable goals and a monthly report
Measurable goals for each account are set at the start of the contract: reach, profile visits, website clicks, form submissions or WhatsApp messages, for example. The monthly report covers what was published, what worked against those goals and what will change next month. We don’t guarantee follower or sales numbers; the report is built around data that makes your decisions easier.
How it relates to ad management
Social media management covers organic posts. Meta ads are a separate service requiring audience, budget and campaign setup. When both services are run by the same team, ad visuals draw on the content plan. Details of ad management are on the digital advertising management page.
The monthly social media management process
The same routine repeats every month; the plan and content go to you for approval before publishing.
- Account and competitor reviewThe current account and content shared in the sector are reviewed; priorities for the first month are set.
- Content planThe month’s topics, formats and publishing dates are prepared and sent to you for approval.
- Shoot dayPhotos and short videos are shot on the planned day, in one go where possible.
- Design and copyImages, short videos and post copy are prepared.
- Approval and publishingContent is published on the planned day once you’ve approved it.
- Monthly reportPublished content and results against goals are reported; the next month’s plan is updated accordingly.
Related guides
Practical articles to help you prepare.
How do you build a social media content plan?
A monthly social media content plan for corporate accounts: goals, content pillars, a sustainable pace, a single shoot day, platform adaptation and measurement.
Social media management: dividing work and the approval flow with an agency
How do you divide work with a social media agency? Content calendar, approval times, comment and crisis management, shoot days and reporting metrics.
Google Ads or Meta ads? A decision guide for B2B and local businesses
How do you choose between Google Ads and Meta ads? A B2B and local guide to search intent, discovery, targeting, creative, landing pages and measurement.
Frequently asked questions about social media management
Do posts come to us for approval before publishing?
Yes. The monthly plan and the visual and text of every post are presented for your approval before publication. Content that is not approved is not published.
Which metrics are in the monthly report?
The report covers published content and metrics such as reach, engagement, profile visits and referrals to the website. The metrics to track are chosen up front according to the account’s goal.
Do you guarantee a number of followers?
Instead of follower count, we track measurable goals set at the start and report on them every month. We don’t guarantee follower or sales numbers.
Is the ad budget included in the service fee?
No. The ad budget is paid directly to the ad platform and kept separate from the management fee. If ad management is wanted, it appears as a separate line in the quote.
Which platform should we start with?
With the platform where your audience is. For industrial companies trying to reach buyers and job applicants, LinkedIn usually comes first; for retail and service businesses, Instagram. The decision is made after the first month’s review.
Who produces the content?
Shooting, design and copy are done by our team. Technical information and announcements about your company come from you; the final approval is always yours.
Get a monthly plan proposal for your social media accounts.
Tell us the accounts to be managed and your goal, and we’ll come back with a content approach and scope proposal.