Post-production in Gebze: editing, colour and sound

What does post-production cover?

The shoot produces the film’s raw material; the film the viewer sees takes shape in post-production. At this stage footage is selected and ordered, colour and sound are worked on, and on-screen text and graphics are added. The scope isn’t the same for every job: one needs only editing, another wants colour, sound and multilingual versions together.

• Editing: footage selection, scene order, pace and fit with the music
• Colour grading: bringing footage from different cameras and lighting conditions together into one look
• Sound design and mixing: cleaning up interview audio; balancing music, effects and voice-over
• Motion graphics: logo animation, on-screen text, maps, process diagrams and data graphics
• Subtitles and language versions: Turkish, English and German subtitles; on-screen text adapted to the target language

Editing: from raw footage to the main film

The edit decides what the film says. We start by watching all the footage and marking usable shots. Then we build a flow based on the film’s purpose and choose the lines from the interviews that carry the story. The music is chosen at this stage, and cuts are placed to its rhythm. The first cut is where the flow and length are approved. Colour and sound work is finished after that approval, so effort goes into an approved edit rather than scenes that are likely to change.

Colour grading and sound mixing

Even footage shot on the same day looks different under different light. When fluorescent light in the production hall, daylight outside and drone footage sit side by side, the difference stands out. Colour grading first removes these differences, then sets the film’s overall look to match the brand. On the sound side, machine and ambient noise in interviews is reduced and speech is made clear. Music, effects and voice-over are balanced so they do not drown each other out, and the level is set for where the film will be shown (web, social media, trade fair screen, hall).

Social media formats and multilingual versions

A horizontal main film can’t be used as is on a vertical screen. For social media, the framing is rebuilt in 9:16 and 1:1 versions, on-screen text is adjusted for viewing with the sound off, and the first seconds open straight into the subject. Subtitled and voiced versions are prepared for your customers abroad. Each version is delivered at the resolution, frame rate and file format the platform requires. For the shooting stage, see our corporate promotional film page.

A new film from your own footage and archive

Not every project has to start with a new shoot. Footage your team shot on a phone or their own camera, trade-fair and event recordings from past years, or the raw files of old promotional films can all become material for a new film. In these cases we first review the footage and decide together which parts are usable and whether a short additional shoot is needed for missing scenes. When building a film from archive material, the rights of the people on screen and of the music used are checked separately.

Delivery files and project archive

The main film, the short versions and the language versions are delivered as separate files, named by where they will be used. Archiving of project files and footage is discussed separately as part of the scope. With an archive, the film can be updated when a new product, line or year is added, without re-editing from scratch.