Logo design in Gebze: brief, sketches and delivery

What does a good logo do?

Your logo is your company’s most often seen signature: on the sign, the vehicles, business cards, invoices, the corner of the website and the tiny profile picture on a phone screen. A good logo stays legible in all these places, is easy to remember and doesn’t misrepresent what your company does. So we design the logo not just for how it looks but for where it will be used.

1. Brief: what are we going to say?

In the first meeting we talk about what your company does, who it serves, your competitors and where the logo will be used most. Examples you like and dislike are very useful at this stage too. At the end of the brief we write the design direction in a few sentences and send it to you for approval.

2. Research and sketches

The visual language of your sector is examined, looking for the balance between standing apart from competitors and meeting the sector’s expectations. Then lots of sketches are drawn on paper and on screen. The ones that best fit the brief are developed further.

3. Presentation: a few directions, with reasons

Rather than lots of random options, we present a few design directions, each based on an idea. Each direction is shown on a business card, sign, social media profile and website, so you decide by seeing the logo in real use. The number of options and revision rounds is written in the quote.

4. Refinement and final artwork

The chosen direction is finalised with your corrections. The drawing is also checked for legibility at small sizes, single-colour and reversed use, and horizontal and vertical layouts. If the name uses Turkish characters, we pay particular attention to drawing the letters (ğ, ş, ı, İ) correctly and in balance.

Where is the logo tested?

Before the final drawing, we test the logo where it will really be used: in the corner of a business card at 2 centimetres, as a 32-pixel browser icon, on white and dark backgrounds, in single-colour print, as fabric embroidery and on a sign read from a distance. Thin lines that don’t read, letters that run together or details that vanish when small are fixed in these tests. For industrial companies in Gebze and Kocaeli, the logo is often used on vehicles, workwear and machines too, so these tests are especially important.

5. Delivery

Delivery includes the logo’s vector source files, separate versions for print (CMYK) and screen (RGB), PNG and SVG files with transparent backgrounds, and basic colour and typeface rules. Usage rights to your logo are transferred to your company as stated in the quote. For trademark registration, we recommend having the application assessed by a trademark and patent attorney.

If you also want business cards, letterhead, presentation and social media templates and brand guidelines alongside the logo, the work is planned as corporate identity design. You can read more about the process in our guide to the logo design process.