Digital marketing and ad management in Gebze: Google, Meta, YouTube
For companies in Gebze and Kocaeli, we manage Google Ads, Meta (Facebook and Instagram) and YouTube ads with a goal, budget and measurement plan. We produce the ad images and videos in our team and report the results every month against metrics agreed at the start.
Which platforms do we manage ads on?
- Google Ads: the search network, local search and the display network; to appear at the moment someone searches for your service
- Meta Ads (Facebook and Instagram): image and video ads targeted by location, interest and demographics; lead form and message campaigns
- YouTube: showing your promotional films and their short versions as video ads
Which platform to start with depends on whether people search for your product and where your audience spends its time. For industrial and service companies, search ads are often the first step; for retail and consumer-facing businesses, Meta ads may come first.
Goal and budget plan
Every campaign starts with a measurable goal, such as a quote form, a phone call, a WhatsApp message, a store visit or a video view. Once the goal is clear, we prepare the campaign structure, target area (for example Gebze, Darıca, Çayırova and Dilovası, or all of Kocaeli), keywords and audience definitions. The budget proposal, test period and next steps are set out in the plan. The ad budget is paid directly to the ad platform and belongs to you; the management fee appears as a separate line in the quote.
Conversion tracking: Google Analytics 4 and the Meta pixel
Ads that aren’t measured can’t be managed. Before campaigns start, the measurement set-up on your website is installed or the existing set-up is checked: Google Analytics 4, Google Ads conversion tags, the Meta pixel and, where needed, a server-side conversion connection (conversions API). Form submissions, phone and WhatsApp clicks are defined as separate conversions. That way you can see which ad, keyword and image brought the enquiry. Cookie and consent requirements are assessed according to the site’s structure; we recommend having your adviser do the legal check of the KVKK texts.
Ad images and videos from the same team
An ad’s result depends largely on its content. Because photos, video, design and copy are made in our team, your ads feature your own facility, product and people rather than stock images. Short versions of a promotional film become YouTube and Instagram ads, and product photos become catalogue ads. The page the ad points to is part of the job too: a slow page or a form that doesn’t work wastes budget. If the page side needs improvement, it’s planned together with website and SEO work.
A/B testing, optimisation and a monthly report
Once campaigns are live they are monitored regularly. Different headlines, images and audiences are compared with A/B tests; keywords and ads that don’t perform are paused and budget is shifted to the campaigns that work. The monthly report covers spend, impressions, clicks, conversions and cost per conversion, with recommendations for the following month. We don’t guarantee a particular level of sales, conversion rate or return on ad spend; these depend on the sector, competition and budget. For organic posts, see our social media management page.
Digital marketing in Darıca, Çayırova, Dilovası and Gebze OSB
Our office is in Gebze, and most of the companies we work with are within a few kilometres of us. That proximity shows directly in the ad plan: we know which industrial zone traffic comes from at what time, and that a business on the Darıca seafront and a manufacturer inside an industrial zone don’t share the same customer.
Darıca and Dilovası. We ran social media management, commercials and campaign communication for Yakup Törk’s 2019 Darıca and 2024 Dilovası election campaigns. An election campaign is the most intensive example of district-level targeting: neighbourhood, age group and timing are planned together and updated daily based on results.
Gebze and industrial zones. We made a Turkish, English and Russian facility film for Gebze Güzeller Organised Industrial Zone, and a brand event film for the Gebze Chamber of Commerce. For industrial companies, digital marketing often means reaching foreign buyers and job applicants, so ads, film and the website are thought of together.
Çayırova and surroundings. For logistics and manufacturing companies along the Çayırova, Şekerpınar and Tuzla corridor, the area selection in search ads is kept tight; instead of broad Istanbul targeting, we pick the districts that can actually reach your business.
Our Google Business Profile has a 4.9 rating and 20 customer reviews. The full list of companies we’ve worked with is on the projects page.
The digital advertising process: five steps
Ad copy and visuals go to you for approval before going live.
- Goal and reviewThe goal, area, existing ad accounts and website are reviewed, and measurable metrics are set.
- Measurement setupAnalytics, conversion tags and pixels are set up, or the existing setup is checked.
- Campaign and contentCampaign structure, audiences, ad copy, images and videos are prepared and sent to you for approval.
- Launch and testCampaigns go live; options are tested and budget is allocated based on results.
- Monthly reportResults are reported, and the next month’s plan is updated based on the report.
Related guides
Practical articles to help you prepare.
Google Ads or Meta ads? A decision guide for B2B and local businesses
How do you choose between Google Ads and Meta ads? A B2B and local guide to search intent, discovery, targeting, creative, landing pages and measurement.
How do you build a social media content plan?
A monthly social media content plan for corporate accounts: goals, content pillars, a sustainable pace, a single shoot day, platform adaptation and measurement.
Showing up in local search with Google Business Profile
How do you fill in a Google Business Profile? A practical guide to categories, photos, asking for reviews, consistent name-address-phone details and linking to your website.
Frequently asked questions about digital advertising management
Is the ad budget included in the service fee?
No. The ad budget is paid directly to Google or Meta from your own account. The management fee appears as a separate line in the quote.
Whose name are the ad accounts opened in?
We recommend that ad accounts and the payment method are in your company’s name; we access these accounts as administrators. That way account history and data always stay with you.
How big a budget should we start with?
It depends on the sector, target area and campaign goal. When you share your goal, we suggest a starting budget and measurement plan for the test period.
When will we see results?
Impression and click data starts building as soon as ads go live. A certain amount of data is needed to judge which campaign brings enquiries; progress is tracked with metrics in the monthly report.
Can you take over our existing ad account?
Yes. We first review the account structure, conversion tracking and past results, then share a report on which campaigns to keep and which to change.
Which is better, Google ads or Meta ads?
It depends on your business. If people search Google for your service (for example “forklift hire Gebze”), search ads are usually the first step. If your product is visually appealing or you need to create demand, Meta (Instagram, Facebook) comes first. At most companies both work together, with different jobs.
How long is the contract?
We usually run ad management on a monthly basis. We recommend planning the first few months together for the campaign’s learning and testing period; duration and termination terms are written clearly in the quote.
Do you also produce the ad visuals?
Yes. Photos, video, design and copy are produced by our team and presented for your approval before publication. If you have ready content, it is adapted to the ad formats and used.
Let’s plan your ad campaigns together.
Tell us your goal, the area you serve and your website address, and we’ll come back with a campaign and measurement proposal.