Advertising and communication guides
From film and photo shoots to corporate identity, and from websites to digital advertising: practical guides by topic that your company can use in its own preparation.
Film and video
How to film a factory video
Filming a factory video step by step: site visit, script, health and safety and permits, shooting day, drone, editing and delivery. Includes a preparation list for the company side.
Drone shoot checklist
A pre-flight checklist for drone filming at facilities and sites: airspace, SHGM rules, property and industrial zone approval, weather, safety zone and delivery format.
What determines the price of a promotional film?
Look one by one at the items that set a promotional film budget: shoot days, crew, equipment, drone, voice-over, music licence, editing, versions and usage rights.
How do you write a corporate film script?
Learn step by step how to build a corporate film script: audience, main message, scene flow, interview questions and voice-over text.
How to plan event filming
Planning a launch, dealer meeting, trade fair or conference shoot: shooting flow, crew, sound recording, same-day social media clips and briefing participants.
What is post-production? The editing, colour and sound stages
What is post-production? Offline and online editing, colour correction, sound mixing, graphics, subtitles, delivery formats and managing revision rounds, all in this guide.
Brand and design
What is a corporate identity, and what does it consist of?
The parts of a corporate identity: logo, colour, typography, stationery, digital templates, brand guidelines and file formats. A guide with a pre-delivery checklist.
The logo design process: brief, sketches, presentation and delivery
The logo design process step by step: brief, research, sketches, presentation, revisions and delivery. Which files you should receive and what to watch for before registration.
What is brand management? A practical guide for SMEs
How do SMEs put brand management into practice? A hands-on guide to positioning, messaging, tone of voice, consistency, touchpoints and measurement.
Web and SEO
How do you keep your Google rankings when rebuilding a website?
URL inventory, 301 redirect map, titles, sitemap, Search Console and post-launch 404 monitoring to prevent ranking losses when rebuilding a site.
What a corporate website needs: a checklist
Corporate website checklist: service pages, references, contact and forms, speed, mobile friendliness, KVKK texts, structured data and multilingual support.
Showing up in local search with Google Business Profile
How do you fill in a Google Business Profile? A practical guide to categories, photos, asking for reviews, consistent name-address-phone details and linking to your website.
Social media
How do you build a social media content plan?
A monthly social media content plan for corporate accounts: goals, content pillars, a sustainable pace, a single shoot day, platform adaptation and measurement.
Social media management: dividing work and the approval flow with an agency
How do you divide work with a social media agency? Content calendar, approval times, comment and crisis management, shoot days and reporting metrics.